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marketing tool

См. также в других словарях:

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • tool — ▪ I. tool tool 1 [tuːl] noun [countable] 1. an object, piece of equipment, or device used for making things: • Something like sixty tools may be used to machine a workpiece. • a tool manufacturer maˈchine tool MA …   Financial and business terms

  • tool — I. noun Etymology: Middle English, from Old English tōl; akin to Old English tawian to prepare for use more at taw Date: before 12th century 1. a. a handheld device that aids in accomplishing a task b. (1) the cutting or shaping part in a machine …   New Collegiate Dictionary

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… …   Wikipedia

  • Marketing Research Association — Abbreviation MRA Formation 1957 Headquarters Glastonbury, Connecticut …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • marketing — noun ADJECTIVE ▪ clever, effective, good ▪ poor ▪ aggressive ▪ online ▪ mass …   Collocations dictionary

  • Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… …   Wikipedia

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